Last month’s Artforum featured a great interview with Cory Arcangel and video art pioneer, Dara Birnbaum. Editor, Tim Griffin prefaced the issue as attesting to the “rapidly changing coordinates within the broader landscape of contemporary culture”, notably to enfold the influences of technology and mass media (which Griffin more graciously termed “visual culture”). Indeed, the ever-changing terms and relations between art and mass media are explored in Arcangel and Birnbaum’s dialogue. Where Birnbaum may represent a subversive force in the era that saw the emergence of media-based art, Arcangel’s position today is arguably more inscrutable, given the thorough saturation of technology-driven developments in nearly every facet of our social and political (Obama?) climate. An illuminating example of this time gap occurs when Birnbaum asks, “What is Twittering?” to which Arcangel abashedly responds, “I’m sorry. This is embarrasing. I’m going to tell the editors not to print the word Twitter.” Birnbaum’s concern for revealing hidden agendas in yesterday’s distribution of media has aged to accomodate media’s increasingly participatory nature, and the popular incorporation of Web 2.0 platforms. Arcangel quips, “Media is no longer a one-way street.”
In the context of the Pictures generation and the associated artists’ predilection for image theivery, Hal Foster ruminates on the difficulty of cultural resistance in his resonant, if dated, essay, “Readings in Cultural Resistance.” He raises Barthes’ concept of myth-robbery, wherein mass media signs are appropriated in art with the political motive of countering or compounding an existing cultural myth. Foster questions the efficacy of such image appropriation, with help from Baudrillard, asking if such a strategy doesn’t ultimately reproduce the code that it critiques. Note the proliferation of fashion emporium ads in the newly emaciated Artforum— specifically, the placement of Yves Saint Laurent’s lavish six-page spread following the single page selling Martin Kippenberger’s retrospective at the Museum of Modern Art (“The Problem Perspective”). I enjoy the slippage between an ad for contemporary art’s beloved myth-robber and the accidental rejoinder by a fashion couture house; of course, myth-robbery depends on such slippages for currency, right? If Foster contested such a claim over two decades ago, I have nothing to add. And if it takes a recession to broaden the confines of contemporary art discourse— as grossly represented here by Artforum’s ever-glossy pages— I say, bring it on.
Gratifyingly, Arcangel expands on his self-description as a “hacker” and its subversive connotations. He rejects the image of a covert criminal or political antagonist, preferring an older definition of “somebody who just does clever things with software. I modify things, and they will be technically cool or just interesting, and then I’ll redistribute them.” One way that Arcangel refashions resistance can be found in his appreciation for diverse contexts, and the varying systemic conditions for signs and myth-making, in Youtube or the art institution. Not to mention his fetish for obsolescence, which exposes the time of ideology, as much as the space. My favourite part is when he talks about a photoshop gradient being circulated as a Cory Arcangel and how that’s basically exploitative.
Pursuing perspectives counter to the white cube is a central concern at Jamie’s Area, and in our painfully self-conscious struggle with criticality. We try to do this on multiple levels, not only in the content we feature but in our working methodology of being— or, as Deleuze would put it, of becoming. That is, the space presents multi-disciplinary programming while pushing an active appropriation of potentially conflicting contexts. We are, ideally, a conjunctive space. That is why Jamie’s Area is as much this blog you read as the basement apartment at 193 Augusta Ave, and how we can oscillate between being an art gallery and a restaurant with equal weight.
In the meantime, go see Cory Arcangel and Hanne Mugaas’ Powerpoint this Friday at the Theatre Centre. (I also highly recommend The Communism of Forms, an exhibition exploring the strategy of music videos, spanning both the AGYU and Red Bull 381 Projects. And last but not least, our good friends, Ammo Factory with their latest production, The Voice Over, in the closing night gala.)